« Have you heard about 3ich Tounsi? » Thus began an over-the-phone survey in a call to a colleague one morning in August. The initiators of 3ich Tounsi are determined to measure the impact of their operations on the Tunisian public through a poll, a slew of questions posed in less then five minutes: « How did you hear about it? », « What is your name? », « How old are you? », « What domain do you work in? ». An approach that reveals impressive organization and long-term ambitions. The 3ich Tounsi campaign has grown in remarkable magnitude over the course of the past few months.